PENGARUH OBJEK WISATA TREE HOUSE URONGO TERHADAP SOSIAL EKONOMI MASYARAKAT DI KELURAHAN URONGO KECAMATAN TONDANO SELATAN

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh keberadaan objek wisata Tree House Urongo terhadap sosial ekonomi masyarakat yang ada di Kelurahan Urongo. Penelitian ini dilaksanakan pada bulan Oktober dan berlokasi di Kelurahan Urongo Kecamatan Tondano Selatan Kabupaten Minahasa. Subjek dalam penelitian ini adalah masyarakat Kelurahan Urongo Kecamatan Tondano Selatan.

Metode pengumpulan data dimulai dari observasi penelitian, pengisian angket, wawancara langsung pada sasaran penelitian dan dokumentasi. Selanjutnya hasil penelitian dianalisis melalui metode analisis regresi dan korelasi. Berdasarkan hasil penelitian yang dilakukan di objek wisata di Kelurahan urongo menyatakan bahwa objek wisata memiliki hubungan yang signifikan dengan sosial ekonomi masyarakat.

Berdasarkan pengujian normalitas data dapat dikemukakan bahwa data variabel objek wisata (x) terhadap variabel sosial ekonomi (y) masyarakat berdistribusi normal.  Dan dapat dilihat bahwa variabel X objek wisata memberikan kontribusi sebesar 84 % terhadap Sosial ekonomi masyarakat di kelurahan urongo dan sisanya 26 % ditentuk oleh  variabel lain. Hasil penelitian tersebut menyimpulkan bahwa objek wisata Tree House Urongo memberikan dampak yang lebih baik dalam kehidupan masyarakat Urongo yaitu meningkatnya pendapatan masyarakat Kelurahan Urongo Kecamatan Tondano Selatan Kabupaten Minahasa.

 

Kata kunci : Obyek Wisata, Pengaruh Objek Wisata, Masyarakat Urongo

 

The purpose of this study was to determine the influence of the existence of the Tree House Urongo tourist attraction on the socio-economic community in Urongo Village. This research was conducted in October and is located in Urongo Village, South Tondano District, Minahasa Regency. The subjects in this study were the people of Urongo Village, South Tondano District.

The data collection method starts from research observation, filling out questionnaires, direct interviews with research objectives and documentation. Furthermore, the research results were analyzed through regression and correlation analysis methods. Based on the results of research conducted at tourist objects in Urongo Village, it is stated that tourist objects have a significant relationship with the socio-economic community.

Based on the data normality test, it can be argued that the tourism object variable data (x) on the socio-economic variable (y) is normally distributed. And it can be seen that the variable X tourist attraction contributes 84% to the social economy of the community in Urongo village and the remaining 26% is determined by other variables. The results of this study concluded that the Tree House Urongo tourist attraction had a better impact on the life of the Urongo people, namely the increase in the income of the people of Urongo Village, Tondano Selatan District, Minahasa Regency.

 

Keywords : Tourism Object, Tourism Object Influence, Urongo Society